Know What You're Really Eating
Transparency in every scan.
Point your camera at any food label or barcode — no hunting for the barcode required. Get an instant Provenance Score covering who really owns the brand, what's in the product, and whether the claims on the packaging hold up.
Download for iOS
How It Works
Scan the Label or Barcode
Just point your camera. Scan the full label or the barcode — whichever is in front of you. No barcode hunting required.
Real Research, Not Just AI
We pull from Open Food Facts, FDA databases, corporate filings, and public records — then use AI to synthesize it into a clear picture. More data sources coming continuously.
Your Provenance Score
A 0–100 score covering brand ownership, ingredient integrity, label claim honesty, and corporate accountability. Know exactly what you're buying and who you're buying it from.
What You'll Discover
Who Really Owns This Brand
Trace ownership from the label all the way up. Is this an indie brand or a subsidiary of a multinational you've never heard of?
Ingredient Integrity
Cross-referenced against Open Food Facts and nutritional databases. Not just "what's in it" but whether it matches what the label claims.
Label Claim Verification
"All natural." "Clean ingredients." "Non-GMO." We check whether those claims are backed by anything — or just marketing.
Corporate Track Record
Public filings, FDA warning letters, recall history, environmental violations. The stuff that doesn't fit on the label.
Provenance doesn't have an agenda.
We don't tell you seed oils are poison. We don't push a paleo agenda or a vegan agenda or any agenda. We follow the data — public records, ingredient databases, corporate filings, and scientific sources — and let you decide.
No sponsored results. No brand partnerships. No ideology. Just what's actually in your food and who's actually behind it.
